ITS Technology Group: Case Study

About the Client

ITS operates the UK’s largest dedicated business-grade local access fibre network, delivering future-proof connectivity solutions for the digital marketplace. ITS's wholesale channel powers service providers across the IT channel, and we collaborate directly with public sector organisations and national carriers to unlock digital opportunities. Learn more at www.itstechnologygroup.com.

The Challenge

Before partnering with Empine, ITS faced significant operational challenges in managing merchandise and print for their extremely busy annual events calendar. They attend major industry events such as Connected Britain, UKREiiF, Comms Vision, and run internal award events and roundtables.

Their previous setup created ongoing problems:

• Merchandise is stored inconsistently across offices
• No structured ordering system
• Different merchandise is required for different types of events
• Additional unnecessary logistical workload
• Frequent stock depletion and no visibility of what was available
• Brand inconsistency across teams and locations
  

Rapid business growth meant their office could no longer accommodate ever-expanding stock, and the lack of process resulted in inefficiencies and delays.

The Strategy

Empine implemented a fully managed web2print solution for all their print and merchandise which is tailored to ITS’s operational and brand needs. This included:

Centralised Stock & Storefront System

• Migrating all merch and materials to Empine’s managed storage.
• Creating a bespoke online storefront allowing Ffion and the wider team to order items quickly and efficiently.
• Enabling editable business cards, print-on-demand, and next-day delivery when needed.

Brand Enhancing Merch & Print Assets

Empine produced high quality, eco-conscious items aligned with ITS’s brand perceptions, including:

• ITS’s now famous yellow notebooks, which have become a recognisable brand trademark at events
• Roller banners frequently needed across multiple offices and field meetings
• Branded water bottles
• Direct liaison with their account manager Anthony for urgent requests, tracking, and proof of delivery.ofdelivery.
• Reliable fulfilment that reduced workload stress and eliminated uncertainty.

Improved Logistics & Trust-based Supportbased Support

• Direct liaison with their account manager, Anthony, for urgent requests, tracking, and proof of delivery.
• Reliable fulfilment that reduced workload stress and eliminated uncertainty.

The Results

Clear Time Savings

The storefront and managed system dramatically reduced manual coordination, replacing countless emails and multivendor conversations with a streamlined process that takes “two minutes” to complete.

Brand Recognition Boost

ITS’s yellow notebooks became an unexpected event phenomenon, drawing attendees to the stand and initiating natural networking conversations. Roller banners, water bottles, and high-quality merch further strengthened brand presence.

Operational Simplicity & Consistency

ITS now:

• Maintains consistent brand representation across multiple locations and teams
• Ensures the right brand assets go to the right partners
• Experiences far fewer logistical complications
  

Confidence & Trust in Execution

The marketing team emphasised complete trust in Empine to deliver reliably, even under pressure. When needing to confirm delivery off-site, Empine’s tracking always proves successful delivery.

Future Ready Partnership

As ITS prepares to drive further growth, they plan to make even more use of their Web2Print portal to:

• Elevate merch quality even further
• Segment merch based on audience tier
• Restock and expand their storefront