Case Study

ITS Technology Group: Case Study

Emily Yates

March 23, 2026

About the Client

ITS operates the UK’s largest dedicated business-grade local access fibre network, delivering future-proof connectivity solutions for the digital marketplace. ITS's wholesale channel powers service providers across the IT channel, and we collaborate directly with public sector organisations and national carriers to unlock digital opportunities. Learn more at www.itstechnologygroup.com.

The Challenge

Before partnering with Empine, ITS faced significant operational challenges in managing merchandise and print for their extremely busy annual events calendar. They attend major industry events such as Connected Britain, UKREiiF, Comms Vision, and run internal award events and roundtables.

Their previous setup created ongoing problems:

Merchandise is stored inconsistently across offices
No structured ordering system
Different merchandise is required for different types of events
Additional unnecessary logistical workload
Frequent stock depletion and no visibility of what was available
Brand inconsistency across teams and locations

Rapid business growth meant their office could no longer accommodate ever-expanding stock, and the lack of process resulted in inefficiencies and delays.

The Strategy

Empine implemented a fully managed web2print solution for all their print and merchandise which is tailored to ITS’s operational and brand needs. This included:

Centralised Stock & Storefront System

Migrating all merch and materials to Empine’s managed storage.
Creating a bespoke online storefront allowing Ffion and the wider team to order items quickly and efficiently.
Enabling editable business cards, print-on-demand, and next-day delivery when needed.

Brand Enhancing Merch & Print Assets

Empine produced high quality, eco-conscious items aligned with ITS’s brand perceptions, including:

ITS’s now famous yellow notebooks, which have become a recognisable brand trademark at events
Roller banners frequently needed across multiple offices and field meetings
Branded water bottles
Direct liaison with their account manager Anthony for urgent requests, tracking, and proof of delivery.ofdelivery.
Reliable fulfilment that reduced workload stress and eliminated uncertainty.

Improved Logistics & Trust-based Supportbased Support

Direct liaison with their account manager, Anthony, for urgent requests, tracking, and proof of delivery.
Reliable fulfilment that reduced workload stress and eliminated uncertainty.

The Results

Clear Time Savings

The storefront and managed system dramatically reduced manual coordination, replacing countless emails and multivendor conversations with a streamlined process that takes “two minutes” to complete.

Brand Recognition Boost

ITS’s yellow notebooks became an unexpected event phenomenon, drawing attendees to the stand and initiating natural networking conversations. Roller banners, water bottles, and high-quality merch further strengthened brand presence.

Operational Simplicity & Consistency

ITS now:

Maintains consistent brand representation across multiple locations and teams
Ensures the right brand assets go to the right partners
Experiences far fewer logistical complications

Confidence & Trust in Execution

The marketing team emphasised complete trust in Empine to deliver reliably, even under pressure. When needing to confirm delivery off-site, Empine’s tracking always proves successful delivery.