--- title: Why print and digital work better together description: How print and digital work together to multiply brand touchpoints, and why print's staying power still matters on the long road to a purchase. image: https://www.empine.co.uk/hubfs/When%20print%20and%20digital%20work%20together.%20-%20blog%20image.jpeg --- [Skip to content](https://www.empine.co.uk/insights/when-print-and-digital-work-together-why-touchpoints-add-up#main-content) [![empine-primary-logo-CMYK-Light-1](https://www.empine.co.uk/hs-fs/hubfs/empine-primary-logo-CMYK-Light-1.png?width=8000&height=4324&name=empine-primary-logo-CMYK-Light-1.png)Homepage](https://www.empine.co.uk) - [what we do](https://www.empine.co.uk/whatwedo) - [web2print](https://www.empine.co.uk/whatwedo/web2print) - [direct mail](https://www.empine.co.uk/whatwedo/directmail) - [events](https://www.empine.co.uk/whatwedo/events) - [signage](https://www.empine.co.uk/whatwedo/signage) - [promotional items](https://www.empine.co.uk/whatwedo/promotionalmerchandise) - [packaging](https://www.empine.co.uk/whatwedo/packaging) - [marketing](https://www.empine.co.uk/whatwedo/marketing) - [who we help](https://www.empine.co.uk/whowehelp) - [charities](https://www.empine.co.uk/whowehelp/charities) - [businesses](https://www.empine.co.uk/print-management-solutions-businesses) - [education](https://www.empine.co.uk/whowehelp/education) - discover - [insights](https://www.empine.co.uk/insights) - [faqs](https://www.empine.co.uk/faqs) - [pricing](https://www.empine.co.uk/pricing) - [about us](https://www.empine.co.uk/about) - [empine print management](https://www.empine.co.uk/about/empineprintmanagement) - [Forsyth & Steele](https://www.forsythandsteele.com/) - [Invogue Incentives](https://invogue.co.uk/) - [become a supplier](https://www.empine.co.uk/become-a-supplier) - [case studies](https://www.empine.co.uk/see-our-work) [contact us](https://www.empine.co.uk/contactus) - [what we do](https://www.empine.co.uk/whatwedo) - [web2print](https://www.empine.co.uk/whatwedo/web2print) - [direct mail](https://www.empine.co.uk/whatwedo/directmail) - [events](https://www.empine.co.uk/whatwedo/events) - [signage](https://www.empine.co.uk/whatwedo/signage) - [promotional items](https://www.empine.co.uk/whatwedo/promotionalmerchandise) - [packaging](https://www.empine.co.uk/whatwedo/packaging) - [marketing](https://www.empine.co.uk/whatwedo/marketing) - [who we help](https://www.empine.co.uk/whowehelp) - [charities](https://www.empine.co.uk/whowehelp/charities) - [businesses](https://www.empine.co.uk/print-management-solutions-businesses) - [education](https://www.empine.co.uk/whowehelp/education) - discover - [insights](https://www.empine.co.uk/insights) - [faqs](https://www.empine.co.uk/faqs) - [pricing](https://www.empine.co.uk/pricing) - [about us](https://www.empine.co.uk/about) - [empine print management](https://www.empine.co.uk/about/empineprintmanagement) - [Forsyth & Steele](https://www.forsythandsteele.com/) - [Invogue Incentives](https://invogue.co.uk/) - [become a supplier](https://www.empine.co.uk/become-a-supplier) - [case studies](https://www.empine.co.uk/see-our-work) [contact us](https://www.empine.co.uk/contactus) ![](https://www.empine.co.uk/hs-fs/hubfs/When%20print%20and%20digital%20work%20together.%20-%20blog%20image.jpeg?width=1200&height=628&name=When%20print%20and%20digital%20work%20together.%20-%20blog%20image.jpeg) Printing Tips # Why print and digital work better together ![Emily Yates](https://app.hubspot.com/settings/avatar/0cfb7545c28d4ad668e2483273aff76a) Emily Yates September 2, 2026 Everything about modern life has trained your brain to expect something now. Whether it's a notification, a reply, a result, speed seems to be the default, and people are moving so fast. That's why when you go on holiday, it takes a few days to switch off, and your brain starts to reset, and often people reach for a book.  That's what print does: it slows down the message, and it gives you space to process a message properly, instead of skimming past it on the way to the next thing. ### Print isn't the only answer, but it's part of the answer We're not saying ditch digital and go all in on print. That's not realistic, and it's not how people actually engage with brands in today's world. Digital is brilliant at pace. It gets a message out fast, and it multiplies your touchpoints in a way print never could on its own. But used well together, the two do different jobs. Digital creates the reach and the speed. Print gives the message somewhere to land, and somewhere to stay. ### The old rule of 7 doesn't tell the whole story anymore There's an old rule of thumb that says it takes seven touchpoints before someone buys. It's widely cited, often traced back to 1930s film marketing, though nobody can point to a solid study behind the exact number. What's not in dispute is that it's moved on. Most marketers now agree it takes a lot more than seven touchpoints, often well into the high teens or twenties, depending on the industry and the customer. That's a big shift, and it changes how you need to think about a campaign. You're not just trying to land one clever message. You're trying to stay present, consistently, across a much longer stretch of time. ### Why print earns its place in that mix Print has one advantage digital struggles to match: it sticks around. Every time someone glances at it again, that's another touchpoint, without you having to do anything. Digital gets you there fast and gets you noticed often. Print keeps you there, quietly working in the background, long after the email's been archived or the ad's scrolled past. Get the balance right, and you're not choosing between print and digital. You're using each for what it does best, and giving your brand a far better shot at being remembered when it matters. If you want to chat about how print could support your digital campaigns, contact us using the button below.  [![Contact Us](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/26134701/interactive-378410464480.png)](https://www.empine.co.uk/hs/cta/wi/redirect?encryptedPayload=AVxigLLl9huw%2Fzfoegw7%2FWe6VGqhBrv7zwpGE9dcQOUh%2BNGYNaEY4eIvf3mLJw5mM7f6Fl6GvNIZvj7vqnwOrd43cYmupVQYfpCay%2FLro4XNPFSfZJ6pqhMmeJ8UX%2FAXt00nGYMn3fsyY4wH0tluz7rQnH%2BEm2HP0gvPPx8VOnrtPIthyewuOw34HPnUZYIan9fiGg1LPPJahMrRIw%3D%3D&webInteractiveContentId=378410464480&portalId=26134701) ## Share this post [mailto:https%3A%2F%2Fwww.empine.co.uk%2Finsights%2Fwhen-print-and-digital-work-together-why-touchpoints-add-up](mailto:https%3A%2F%2Fwww.empine.co.uk%2Finsights%2Fwhen-print-and-digital-work-together-why-touchpoints-add-up) ## Keep reading ### [![](https://www.empine.co.uk/hs-fs/hubfs/Top%20Tip%20(1).png?width=1200&height=628&name=Top%20Tip%20(1).png) Printing Tips The truth about why your print looks different to on screen](https://www.empine.co.uk/insights/set-your-print-colours) ### [![](https://www.empine.co.uk/hs-fs/hubfs/Website%20Files/1080x1080px%20-%20V10-2.png?width=2160&height=2160&name=1080x1080px%20-%20V10-2.png) Web2Print The hidden cost of managing print.](https://www.empine.co.uk/insights/the-hidden-cost.-of-managing-print) [![Empine-PM-FFFFFF](https://www.empine.co.uk/hs-fs/hubfs/Empine-PM-FFFFFF.png?width=300&height=118&name=Empine-PM-FFFFFF.png "Empine-PM-FFFFFF")](https://www.empine.co.uk) [![ERS\_Silver\_Banner](https://www.empine.co.uk/hs-fs/hubfs/ERS_Silver_Banner.png?width=300&height=107&name=ERS_Silver_Banner.png "ERS_Silver_Banner")](https://www.empine.co.uk/insights/empine-and-our-commitment-to-community) [Commitment to Quality](https://www.empine.co.uk/hubfs/Website%20Files/Empine%20Group%20Commitment%20to%20Quality_01.pdf) | [Terms and Conditions](https://www.empine.co.uk/terms-and-conditions) | [Privacy Policy](https://www.empine.co.uk/privacy-policy) | [WeTransfer Link](https://empine.wetransfer.com/) Empine Group Ltd is a limited company registered in England & Wales, no 09560486. 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