Parkingeye is the UK’s market leader in ANPR car park management. With more than twenty years of experience, the business manages over four thousand sites nationwide for clients ranging from Supermarkets to NHS Trusts and Premier League football clubs. Based in Buckshaw in the Northwest, the company employs around three hundred people and continues to expand its footprint across retail, healthcare, hospitality and commercial car parks.
Lee Richards has been with Parkingeye since 2018. Originally joining as Digital Marketing Manager, he became Head of Marketing a few years later. His role spans many areas and in particular coordinating the companies printed items for growth, new site kits and in the wider business from a brand management perspective.
Print remains an important part of how Parkingeye communicates with car park users, supports partners and equips sales teams.
Before working with Empine, Parkingeye already had a supplier in place. The team was used to working with them and onboarding new suppliers was time consuming, with complex processes around compliance and legal approvals. For Lee, convenience, reliability and trust were crucial.
The marketing team needed a supplier who could:
The business also needed agility. Many projects come up last minute, and some require bespoke materials that fall outside standard print categories.
Parkingeye were introduced to Empine through a member of Lee’s team. After just one conversation, it quickly became clear that Empine would take over as their main supplier.
What set Empine apart was the quality of the partnership. Instead of transactional interactions, Parkingeye found:
Parkingeye also started to make use of Empine’s Web2Print solution, which allows their team to order branded materials quickly and consistently. This helped streamline internal processes, reduced errors, and ensured every site received accurate, compliant print without the delays typically involved in onboarding new suppliers.
Lee gave an example of Empine's commitment to go above and beyond. Parkingeye needed custom bags to cover payment machines during site changes. This meant designing the bag, choosing materials, testing stitching methods and creating a solution from scratch. Empine sourced materials, studied measurements, tested approaches and produced prototypes. Even after producing the first batch, they went away to rework the design and pricing to help Parkingeye achieve scale.
For Lee, this level of commitment became proof of the type of partner Empine is.
Empine helped transform Parkingeye’s print process by offering a partnership rooted in reliability and ease. Working with them became something Lee no longer had to think about.
Key benefits include:
Parkingeye also refined its use of print. Instead of mass printing brochures that sat in car boots unused, Empine helped support a more targeted approach. Sales teams who champion print now receive tailored materials, while operations teams rely on print for onboarding, education and on-site clarity.